The Lord is not affected by the three gunas. He is not bound by His actions unlike the Jivatmas (living beings). Lord Krishna is a pure atma. The lotus which grows in a swampy pond is never affected by the swamp, it remains totally unaffected as it is detached. The Lotus always retains its purity. The Lord retains His purity though He is the creator of this Universe.
na cha māṁ tāni karmāṇi nibadhnanti dhanañjaya
udāsīna-vad āsīnam asaktaṁ teṣhu karmasu (BG 9.9)
O conqueror of wealth, none of these actions bind Me. I remain like a neutral observer, ever detached from these actions.
Chanting this Holy name one should seek to become like the Lotus flower in this world amidst the daily activities. To not become too attached to anyone, any kind of relationship, any place.
Nama 10 – VishnuSahasranama